MISSION – Travel Oregon featured Pendleton and Tamastslikt Cultural Institute in an Oct. 28 live stream.
“(We’re) live-streaming an Oregon experience,” Michelle Liberty of Attitude Marketing said, “as a way of generating interest so media writers might do a story or stories on visiting Oregon.”
Attitude Marketing, based in Walla Walla, handles advertising for Tamastslikt Cultural Institute. Liberty is a member of the Confederated Tribes of the Umatilla Indian Reservation.
The 10-minute video included the Round-Up arena and showcased tribal members drumming, singing and dancing. It showcased Bobbie Conner, Tamastslikt director, who rode in on her horse in full trappings. She and Jess Nowland were interviewed for Tamastslikt’s seven-minute segment.
Top national media writers were invited to join the live stream and Sparkloft, a film crew from Portland, produced the broadcast.
The ultimate objective, Liberty said, is to “attract visitors to our area when traveling becomes more accessible.”
The Oregon Tourism Commission, dba Travel Oregon, “works to enhance visitors’ experiences by providing information, resources and trip planning tools that inspire travel and consistently convey the exceptional quality of Oregon,” according to its website.
The commission aims to improve Oregonians’ quality of life by strengthening the economic impacts of the state’s $12.3 billion tourism industry that employs more than 115,000 Oregonians.
The Travel Oregon staff develops and implements a biennial strategic marketing plan, which includes advertising and marketing, publication development, cooperative promotions, consumer fulfillment, public relations, international marketing, tourism product development, State Welcome Centers, research, and industry relations.
Travel Oregon cooperates extensively with local communities, industry associations, government agencies, and private businesses in the implementation of its strategic plan, its website states.